Roomtech in Real Estate



Technology and real estate operations are rapidly starting to go hand-in-hand. With homebuyers primarily searching for properties online, many of the top real estate agents have embraced cutting-edge digital innovations. This includes increased implementation of websites and mobile apps (64%), smart key solutions (39%), social media platforms (28%) and camera and imaging equipment (16%). However, among these technologies, and other advanced tools seeing widespread use within the real estate space, there is one particular asset that seems to possess the most potential: navigable 3D photography. With markets in South Africa heating up, real estate professionals and the firms that employ them are looking to create engaging customer experiences that catalyse the ability to win more business, and 3D technology plays a major part in this.




In today’s hyper connected world, consumers are more informed than ever. With the use of technology buyers and sellers can educate them on life changing decisions such as selling or buying property. In South Africa we have a highly competitive real estate landscape, there is a variety of options, from agents to platforms. 

Naturally options are good and it creates good competition, but unfortunately not always to the benefit of our customers. We have longstanding traditional agencies, with years of experience and a brand that goes back in time, they are in a position to charge % based commission based on their experience and expertise. We have the rise of fixed cost agencies, relying on technology and ultimately trying to save the customer money to deliver the same service.  

This creates uncertainty for sellers as to who is the right option? Who will get me the result I need, and who can I trust? 

Sellers wants to ensure they sell their property at the best price in the least amount of time, whilst still being informed throughout the process. 

Buyers want to view property on demand, they have a defined requirement , combined with an abundance of options to consider.(Which area? What price is relevant? Is my agent the right one? Security? Political Unrest?) 

How do we solve this problem? 

Well honestly we don’t solve the problem,  what we can do, is connect buyers and sellers. We aim to do this buy making the lives of sellers, buyers and agents easier!  

How do we do this? 

We bring properties to the fingertips of potential buyers, utilising world-class technology we create immersive experiences for buyers.  

How does this help Sellers and Agents? 

1)Sellers are consumers of technology, most of the time the seller will also be looking to move somewhere. They understand the process and the limitations of finding the right property. 

2)Agents have a selling point to sellers. Utilising Roomtech and our technology you can differentiate yourself from other agents and agencies.





Speak about the benefit 3D and Virtual Reality can create for them, FOR EX. Increased Exposure, More Serious Buyers , Latest Technology, Better Security. If you utilize the tools we give you to your advantage you can offset the cost against the commission your customer is paying by adding it as an optional extra.



Once again, if you utilize the tools and use it to full effect, together with some creativity you can blow potential buyers away with an immersive experience, and you can reach them anywhere. How about having a virtual showroom with all the available properties in the area at a local mall or shopping centre. Why not travel to any interested buyer or seller and showing them multiple houses in one show, also allowing you to possibly utilize this technology for the sale of the current owner.




We all know that managing a rental on someone else's behalf is not the easiest of task and the responsibility is major. Why not use virtual reality tours during each inspection to show the owners and tenants the state and there can be no debate about the validity of that image.



We have bundled our solutions to the benefit of our customers. Different packages can create different value for different needs.

We are well priced and service driven.


Contact us today to learn more about our solutions.

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Roomtech "Risking" it for the Real Estate Market.

As a start-up providing supporting services to Real Estate Agents and Agencies, we had this pre-conceived idea that our services would be easily affordable and accessible to our customers.


We couldn't be more unprepared or wrong in our judgement, the general notion is that real estate agents should be able to afford next generation technology and services at the drop of a hand, seeing that they are earning decent commission on the sale of properties.


What we have realised is the complete opposite, most real estate agents have to use their commission to keep their brand and business running whether it is to: create brand awareness, invest in "spotters", referral fees, social media costs, show-house etc the list is long.


Why are we stating the obvious? Well we had to go back to the drawing board and find ways of making it easier and more affordable for real estate agents, whilst still trying to stay ahead of the competition and winning new business. 


Our Solution to the problem:

  • Offer our services on risk to agents and agencies alike, where we can partner. So you only have to pay us once your property is sold or rented out, making it more affordable than before.


  • Bundle our offering:  We can offer you with two different packages, all inclusive of Virtual Reality, Photography and Videography at the cost of a normal photographer.


  • Focus on service delivery: The reality is any of our competitors can easily invest in better more innovative technology, the technology cannot be the deciding factor, our partnership with our clients is what will differentiate us from our competitors.


"All lasting business is built on friendship" - Alfred A. Montaper


If you wish to learn more about our offering please don’t hesitate to contact us

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Why Roomtech can help you!

As South Africans lockdown is nothing new, we are inspired by the thought of lockdown being lifted, but also weary of how the world will look after lockdown is done.


We have adapted well and have found innovative ways to remain productive during these trying times. One thing lockdown has done is highlight and fast-tracked some of our outdated and ineffective business models. 


For the purposes of this discussion we will focus on how our solutions can be beneficial to the Real Estate industry.


Considering that most agents are solely dependent on commission income and/or rental income from tenants. Both these sources of income has been heavily affected, the deeds office is closed, meaning no new registrations of property effectively no income for agents. Tenants are financially impacted and in certain instances cannot afford to make their monthly repayments on time or at all.

That being said from what we have seen agents are resilient in nature, agents who are using this time to remain front of mind and innovating will most definitely come out of lockdown the strongest.


We understand that we cannot resolve any of your issues during lockdown, but we will focus on what and how we can be beneficial post lockdown:


3D/Virtual Tours are not something new to the South African market, this has been around for a couple of years. But due to certain factors it has not been possible for agents to incorporate this into all their listings. Some of those being the fact that service providers who initially invested in the technology saw an opportunity to sell this at higher margins; Lack of resources that could deliver these services; Lack of training on how these services can be consumed;


Roomtech has taken a completely different approach to this since our inception. For us VR and its benefits is definitely not just aimed at niche or luxury properties. We also firmly believe that VR will become as commoditized and necessary as photography in the market. Let’s look at the business drivers you can solve if VR is used to its full potential:


  • Marketing Power: The first and most obvious will be the marketing power it holds, it allows you to potentially win more mandates, if packaged in your offering to customers. Our solutions are fully compatible with all major property portals to ensure maximum exposure and can be shared on all social media platforms.
  • Efficiency: If you have VR across all your listings you become instantly more efficient, you have the ability to Fastrack viewings, show multiple viewings to potential clients and also to avoid the unnecessary preparation for viewings.
  • Security: The security risk that open houses and viewings hold is a real concern in South Africa. We are not saying tradition showhouses doesn’t have its place anymore, but this can be a suited and cost effective alternate to the traditional model. Potentially could also entice your seller into signing your mandate vs not signing your mandate.
  • Profitability: Our solutions are priced in line with what normal photographers are currently charging for their shoots, but obviously our solution provides you with the complete package including photos and 3D tours. 


Considering the points mentioned above the tours in the long run will pay for itself in the money you save on unwanted and mundane tasks.


We have bundled and built our solutions to meet the need of any agent, whether you are focusing on rentals or sales, whether you selling a property of R1M or R10M the benefits remain the same and we are willing to assist. We have launched several initiatives during lockdown that will enable agents to quickly convert current and future listings to VR.


We respect and sympathize with you and the current challenging times your industry is facing. With a national footprint, ideal pricing models and extensive experience in the industry, Roomtech will most definitely have a solution for you.


Contact us today to find out how we can help you move forward. 

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